Euphoria Market, is a vintage fashion-focused event created to foster community among Northern Virginia creatives, As the Marketing Director, I led the creative direction and campaign rollout to drive ticket sales, expand community reach, and elevate the event's brand identity.

Strategy: Conducted Social Media Market Research to look for viewer engagement opportunities, and to shape a visual-first campaign rooted in nostalgic fashion storytelling.

Execution: Directed a multi-phase rollout including themed lookbooks, Instagram Reels, and a flagship campaign video to generate pre-event buzz.

Results: Grew Instagram followers by 20% and achieved the highest ticket sales in the event's history. Along with a 30% increase in vendor applications, and a 25% boost in content engagement with a surge in user-generated content that amplified the market’s reach organically.