As a creative exercise, I photographed the Kendrick Lamar and SZA tour with the goal of developing a mock visual campaign that mirrored the high production and conceptual depth typical of top-tier artists. This self-initiated project pushed me to refine my visual storytelling, strengthen my aesthetic judgment, and imagine how artists of this caliber might translate their sonic identity into visual form.

Beyond photography, this experience deepened my understanding of brand narrative, audience perception, and the role of visual cohesion in campaign strategy—skills that directly inform my work in marketing strategy, brand development, and creative direction.